Creativity is Key,
The Earth without Art is just Eh.
People are driven by many arts and many passions,
If that art be Music to Painting or Carving to Crafts, People spend time developing what they love to do.
Getting a chance to capture the person, Group or even just the art of the creator is why I love this style.
Band Promotional images can be such a wide range or images and styles, I never get board trying to come up with a new creative image for artists.